There are two parts to a story, one that is told and the one that is supposed to be told. There is a certain important difference between the two. The former is a lie and we will soon discover the later.
Sitting alone on a plush table at "The Bay(Cafeteria)" on a cool summer evening surrounded by Google, Ernst & Young, indi-joe, Subway and trying to gulp down a big fat cheesy burger , I looked around to see something new,may be I was expecting aliens attack, flood, a car turning into Optimus Prime or just a spaceship land right in the middle of the courtyard surrounding the BAY and Jedi knights pop out to fight each other, yet I saw nothing new. And to be honest I was a bit sad, so I gyrated my eyes towards the Lovely Ernst and Young employees. There were all petite chicks who at one time early in my career made that over stressed mind of mine delve in to the depths of erotic fantasy. But after two years of staring the cantilevered maidens, the cascades of hair settled on the shoulders, kajoled eyes, long thin legs; I summed up that it fades faster than most of the flowers in the world. So in a way you could say, It was just another day at office fore me. One of those days where I could afford to take a break during office hours to have a cup of coffee or a McDonald's Veggie Burger with extra cheese along with a Coke.
My office shared space with Google, Ernst and Young and some of the best organizations of the world. And no doubt the place was as cool as any other office complex, if not better.
With two good pubs and plethora of eateries it did provide a decent choice to an average over stressed working professional.
But that day indeed was different from all others. As I was gulping my burger, the fat cheesy one, I couldn't help myself wonder why exactly am I eating a burger? Yes! I was hungry, the obvious answer but why not a Dosa or Samosa or a fruit salad. Why a burger?
Absurd as it may seem, i felt that my eating a burger had lot to do with the fact that it was marketed, presented to me as a better option when I wished to have something prepared fast and easy to satisfy my hunger pangs, which I would say the Dosa failed to do in the marketing department.
I stopped, journeyed to a dustbin, dumped, travelled back to my seat and had a hot cup of tea thinking all the way at the Non-marketed options available to me. Finally I settled for the Sprouts salad. That's my story. Why I threw it, Lets discover it...
In this era of marketing and sales, the dreams and aspirations of the nation is being subdued in a very grotesque manner. We the people of this free nation are being pulled towards an non existing utopian world, where our very own existence is camouflaged as a means to serve the rich and the powerful.Every where around me, I see American products swarming with their righteous claims to provide me the most sensous moments without any compromise to quality.
Everything is marketed so well, and researched so religiously that I soon enough my writings would be carbon dated to determine which age I belonged to.
A heretic at the dawn of the new millennia would I appear to the teenagers that live the burger infested all new American dream.
If any other country claims that we have taken their share of Jobs, I can still understand. But not with America incorporation. They have not only brought Ipods to our tinsel towns but have made themselves richer in a multi dimensional way by defining the rules of the game. The "Dude" and "babes" are lost in Disneyland oblivious to the fact that at the Grass root level things are very different. The divide between the rich and the poor is growing at an alarming rate.
Its heartening to see the young future of our country sweeping across the filthy railway platforms.
No where is it better portrayed than in " Slumdog Millionaire". The movie was not received well by Critics and Actors in India. The film fraternity of India protested that the west shouldn't see India as poor third World Country. I feel selling dreams have made them numb to the fact that what is shown is just the tip of the ice-berg and it exists outside the gates of their dream world. It would be naive not to acknowledge the fact that the condition of poor down-trodden people of this country is in the hands of the well to do individual of this Country. why hide ourselves in the doctrine of " Ignorance is Bliss"
There are many such instances of the lie that we live in. The Print media, the films, the advertisements are all moving towards a direction to justify this utopian world which exists only in their films and glamour shows. On the contrary The Maoists, terrorists, revolutionaries, conservationists, soldiers and the dead farmers all cry out together fighting a battle with their lives across the "Red corridor" bringing us face to face with the reality which we are not willing to acknowledge.
I would thank the West for giving us the medium, the technology to find solutions to the problems at our very own backyard. There is a great hope to construct a new India with an unmatched vigour that must be implemented at the grass root level. To build this side of paradise is our responsibility.
However, this mirage of marketed materialistic dreams that we don't want to wake up from, cannot guarantee a better future for our coming generations because a time will come when a few hands that have just finished the last rites of their children, will be holding a gun pointing towards us and the reality will hit us with a BANG!!